The 5-minute rule: why speed wins property deals

Buyers are shopping for an agent too

When someone enquires about a plot in Bahria Town, they rarely contact only one agent. The agent who replies first — with a clear, friendly message — sets the tone and usually gets the viewing.

What the data shows

Across our marketplace, agents who message within five minutes of unlocking are around three times more likely to mark the lead as a meeting than agents who wait an hour.

Make it automatic

• Keep WhatsApp-first on in your profile so a pre-filled chat opens the moment you unlock.
• Turn on saved-search alerts so you know the instant a matching lead lands.
• Use the pipeline to schedule a follow-up if the buyer does not reply.

The message that works

Short, specific, no pressure: "Salam Ahmed, this is Sara from XYZ Estates. I saw you are looking for a 10-marla house in DHA Phase 6 around 4.5 crore — I have two options I can show you this week. When suits you?"